Hello and welcome!
Hi, I’m Jess Leonard — a Design Director and creative thinker with 15 years of experience shaping ideas into beautifully crafted, strategically sound design.
I’ve worked across agencies in Sydney and London, most recently leading at Iris’ London chapter. My experience spans everything from brand identity and campaign direction to digital, packaging, and spatial design — for clients ranging from local startups to global giants like Adidas, Samsung, Jack Daniel’s, Starbucks, KitKat, Volkswagen, and Formula 1.
Whether I’m building a brand ecosystem from scratch or fine-tuning a single touchpoint, I believe in design that makes people feel something. Human-centered thinking is at the heart of what I do, and I bring care and clarity to every detail — from concept through to craft.
I’m a creative problem solver, empathetic thinker, and collaborative leader. I love working in multidisciplinary teams where different perspectives spark unexpected ideas. I’ve directed shoots, judged at Cannes Lions and The One Show, and led standout work like Samsung’s Flip Park skate experience in Shoreditch and global campaigns for Adidas Terrex and Jack Daniel’s.
Collaboration is my sweet spot. I'm a confident communicator, an enthusiastic brainstormer, and a big believer in the power of asking why.
I’m genuinely chuffed you’re here. Want to chat about a project, collaboration, or just say hi?
