Hello and welcome!
I’m genuinely chuffed you’re here.
I’m a Design Director and creative thinker with over 15 years of experience shaping ideas into beautifully crafted, strategically sound design solutions. My work spans local startups to global giants like Adidas, Samsung, Jack Daniel’s, Starbucks, Kit Kat, Volkswagen, and Formula 1—across everything from print and packaging to digital, social, and spatial experiences.
I believe in design that makes people feel something. Human-centered thinking is at the core of everything I do, whether I’m building a brand ecosystem from scratch or fine-tuning a campaign touchpoint. I love turning complex challenges into clean, compelling narratives—and I take just as much pride in mentoring teams as I do in the final pixel.
Collaboration is my sweet spot. I thrive in multidisciplinary teams where different perspectives collide to create something unexpectedly brilliant. I’m a confident communicator, an enthusiastic brainstormer, and a big believer in the power of asking why.
Want to chat about a project, collaboration, or just say hi?
