Original Source -
An ad so good you can smell it.

A force of nature.

We led the visual identity and design direction for Original Source’s A Force of Nature campaign, a brand built on bold, in-your-face scents.

Our goal? Create a visual world that looked like the product smelt: intense, energising, and impossible to ignore. From key visuals to a full campaign toolkit, we crafted a punchy, cohesive identity that spanned every touchpoint from nationwide in-store activations to e-commerce and social.

The brand book covered strategy, tone of voice, and visual direction giving the team everything they needed to make the campaign explode off the shelf (and the screen).

Team Creative Directors: Eli Vasiliou & Ross Taylor
Creatives: Andrea Vergara & Michael Venner
Design Director: Jess Leonard