Original Source -
An ad so good you can smell it.

A force of nature.

We led the visual identity and design direction for Original Source’s A Force of Nature campaign, a brand built on bold, in-your-face scents.

Our goal? Create a visual world that looked like the product smelt: intense, energising, and impossible to ignore. From key visuals to a full campaign toolkit, we crafted a punchy, cohesive identity that spanned every touchpoint from nationwide in-store activations to e-commerce and social.

The brand book covered strategy, tone of voice, and visual direction giving the team everything they needed to make the campaign explode off the shelf (and the screen).

Team Creative Directors: Eli Vasiliou & Ross Taylor
Creatives: Andrea Vergara & Michael Venner
Design Director: Jess Leonard

Colorful advertisement billboard for shower gels, each with botanical illustrations and labels indicating scent: lemon, mint, lavender, and coconut. The billboard is mounted on a brick wall outside a pizzeria.
A bottle of Tropic Coconut & Shea Butter shower gel surrounded by tropical elements like coconuts, flowers, and leaves, with splash effects and the text "A FORCE OF NATURE" at the bottom.
A lavender and tea tree shower gel bottle surrounded by purple lavender flowers, green fern leaves, and white flowers, with water splashes and insects in the background, and the text "A Force of Nature" at the bottom.
A graphic with a 100% discount or promotion, featuring large white numbers and letter '100%' over a background of green tropical leaves, yellow lemons, white flowers, and a bee.
Text that reads 'NATURE YOU SEXY BEAST' surrounded by green leaves, purple flowers, and butterflies on a mint green background.
A close-up of a tea packaging labeled "Tingly Mint & Tea Tree," surrounded by green leaves and a pink butterfly in a refreshing, nature-inspired design.
A presentation with slides about 'A Force of Nature' toolkit and branding, featuring colorful nature-themed graphics, text overlays, content table, and visual examples of products and social media assets.