Starbucks -
Two roasts, one mood.

When Starbucks couldn’t pick which blend to feature, we put the choice in their customers’ hands. The brief was to create a bold, cohesive campaign that split the spotlight between two flavours. Transforming them into playful rivals and inviting customers to back their favourite.

I crafted a dynamic, typographically-led visual language that rolled out globally across print, social, and in-store. The creative leaned into movement and contrast, using exaggerated letterforms and warped shapes to inject energy and tension.

At its core, the design was intentionally stripped back, minimal elements, maximum impact. This simplicity gave space for each flavour to stand out on its own, while letting the rivalry take centre stage.

Check out the video here