Starbucks -
Two roasts, one mood.

When Starbucks couldn’t pick which blend to feature, we put the choice in their customers’ hands. The brief was to create a bold, cohesive campaign that split the spotlight between two flavours. Transforming them into playful rivals and inviting customers to back their favourite.

I crafted a dynamic, typographically-led visual language that rolled out globally across print, social, and in-store. The creative leaned into movement and contrast, using exaggerated letterforms and warped shapes to inject energy and tension.

At its core, the design was intentionally stripped back, minimal elements, maximum impact. This simplicity gave space for each flavour to stand out on its own, while letting the rivalry take centre stage.

Check out the video here

Street scene with a double-decker bus, pedestrians, and a digital advertisement board. The advertisement promotes coffee options with images of coffee beans and contrasting text for "Smooth Blonde Roast" and "Bold Signature." Storefronts including H&M and other shops are visible along the sidewalk.
Street view of two large advertisements for coffee beans on brick wall under a bridge, one with a yellow background and the other with a black background. Each features a coffee bean and bold text describing the coffee roast.
A woman with curly hair dressed in a shiny gold outfit dancing on a black background with the word 'BOLD' in large white letters across her body.
A person dressed in a yellow suit dancing against a yellow background, with the word 'SMOOTH' in white text.
A woman with curly hair wearing a shiny gold dress is surrounded by black and beige vertical ribbons or streamers, with the word 'VELVETY' overlaid in bold white letters.
Four smartphones displaying coffee bean images and text about Starbucks coffee options on a yellow background. The text includes questions and choices like 'How will you start your Starbucks?', 'Smooth blonde roast', 'Bold signature' and various combinations.