Christina Fitzgerald -
A fearless brand.

Led the end-to-end concept development for a bold new brand and digital presence, tailored to reflect the unapologetic spirit and sharp-edged charisma of its founder. This included strategic brand positioning, visual identity exploration, and website concepts designed to cut through in a competitive Australian market.

The work focused on crafting a cohesive, authentic, and high-impact creative direction that blends honesty with attitude, laying a strong foundation for future brand expression.

Please note: This project was developed as a conceptual exercise and did not progress to execution.