Samsung -
Flip the future.

Samsung Flip Park was a 17-day brand experience in Shoreditch that brought British skate culture to life designed in collaboration with Samsung and Skateboard GB. Built around the Galaxy Z Flip5, we had 6 weeks to design and build a skatepark turning an abandoned lot into a into a cultural platform, blending design, sport, and tech to position the device at the heart of the scene.

I oversaw and directed the development of the visual identity for Flip Park. The design strategy is inspired by the Korean concept of Tuhon “the guts to try.” The system was designed to bring to life the dynamic spirit of skateboarding, visualising perfection through repetition.

Team Creative Directors: Filipa Mauricio & Michael Boszko
Design Director: Jess Leonard
Design team: Filipe Alonso, & Joe Stone