Wacom -
Visualising the flow state.

A flow state is the mental state in which a person becomes fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by the complete absorption in what one does.

Well that’s what Wikipedia says anyway. But this is the Wacom Flow State. The brief was to create a bespoke identity for the Wacom Cintiq Pro 27, their premium product. The creative idea was to visualise the flow state the Wacom allows you to achieve. We created a 3D approach that used the colour of electric energy and movement to craft a suite of graphics and videos for the product.

Part 2 of the project launched Christmas ‘23 and expanded the range to showcase new sizes.

Team Creative Directors: Ross Taylor
Creatives: Andrea Vergara & Michael Venner
Design Director: Jess Leonard
Senior Designer: Filipe Alonso
Motion & 3D: Alex Burton (To see the motion work check out Alex’s page)

A digital drawing tablet displaying colorful neon wave patterns in purple, yellow, and pink against a dark background, with flowing neon light lines surrounding it.
A digital drawing tablet with a stylus pen, surrounded by colorful streaks of light on a dark background.
A digital drawing tablet with a stylus pen, surrounded by colorful, swirling line art on a dark background.
A drawing tablet with a stylus pen resting on it, set against a digital art background of colorful swirling lines.
A black stylus pen intersected by glowing purple and white wave-like lines on a dark background.
A pen is writing or drawing purple neon light spiral patterns on a black background.
Webpage displaying Wacom Cintiq Pro 27 tablet with purple and yellow lines on a black background, video thumbnail, and product options.