Jack Daniels - "Ready to go"

A digital voice for a legendary music patron.

Our brief was to reintroduce JD to a younger audience engaging on their own digital channels. We developed a creative platform to engage the next generation of adult spirit drinkers: the ‘gig-less generation’, a group who have come through the pandemic and into a cost-of-living crisis, making it difficult to act spontaneously. We created a visual approach that spoke to a new generation of music fanatics that drew on the energy of live music, maintaining JDs visual brand equity and heritage.

Creative Director: Grant Hunter
Creative: Jan Pruijser, Rupert Thornborough & Lou Bogue
Design Director: Jess Leonard
Snr Designer: Filipe Alonso