Red Rock Deli -
A Kaleidoscope of Flavour.

We teamed up with Red Rock Deli to launch 36 bold limited-edition flavours each one with its own unique look.

From concept to pop-up store to packaging, we handled it all: branding, art direction, POS design, and more. Our approach? A wild series of kaleidoscopic photo collages that made each flavour explode off the shelf. What started as a one-off store design then rolled out across their entire packaging line.

Abstract symmetrical fractal pattern with green, red, and black elements, resembling organic forms or microscopic structures.
Digital advertisement for Red Rock Deli promoting limited edition slow roasted chicken and garlic aioli potato chips, with vibrant red and orange background and a bag of chips in the center.
Two smartphone screens showing Instagram videos from red_rock_deli. The left screen displays a bag of Thai Chilli & Lime potato chips with a colorful, symmetrical background of vegetables. The right screen shows the word "zesty" over a vibrant, symmetrical red and yellow abstract design.
Four bags of potato chips with colorful and patterned packaging, each with a black label in the center showing the brand name and flavor details.
Four different bags of Red Rock Deli potato chips arranged in a row with varied colorful packaging designs.
Digital artwork featuring symmetrical green and brown pinecones with white snow-like accents on a black background.