Lam Research -
Exploring the beauty of the impossibly small.

Lam Research is a leader in semiconductor tech, constantly pushing how small and powerful technology can get.

Working with the Iris Chicago team, I helped develop rebranding concepts that celebrated the power of small things, both literally and creatively. Inspired by the shimmering colours of their materials and the clean precision of scientific journals, the new visual identity highlights how countless tiny details come together to create groundbreaking innovation.

It’s a brand built on the belief that the smallest parts often make the biggest impact.

Text reading 'Smaller, Brighter, Faster, Smarter.' with overlapping turquoise and black text and the Lam Research logo at the bottom right.
A scientist in full protective gear adjusting equipment in a laboratory with a supercomputer or server rack, alongside a digital graphic representation of data points on a black background. The text reads: "A 50% improvement in etch output density. Believe it." with a logo for Lam Research.
A close-up image of a semiconductor wafer with one blue-green silicon wafer on a tray, with text on the left side stating, "4 million wafers etched every month. Believe it." The bottom left corner features the Lam Research logo.
Open MacBook Pro displaying a website with the logo 'Lam Research', a headline about a brighter, faster, smarter world, and sections for services, case studies, and technology, with a minimalistic background.
A black book cover titled "One Full Year of Uninterrupted Production" with the subtitle "Believe it." and a colorful gradient abstract pattern in the center. A vertical black spine with the phrase "Believe it." and the logo of Marketer Research.