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Letting customers choose their favourite.
When Starbucks couldn’t pick which blend to feature, we put the choice in their customers’ hands. The challenge was to create a bold, cohesive campaign that split the spotlight between two flavours, turning them into friendly rivals.
I developed a dynamic look and feel that rolled out worldwide across print, social, and in-store. The design leaned heavily on playful typography, with exaggerated and warped shapes that gave the campaign energy and movement — making the battle between blends impossible to ignore.
Check out the video here