Portfolio
Portfolio
Bold design that looks as powerful as it smells.
We led the visual identity and design direction for Original Source’s A Force of Nature campaign — a brand built on bold, in-your-face scents.
Our goal? Create a visual world that looked like the product smelt: intense, energising, and impossible to ignore. From key visuals to a full campaign toolkit, we crafted a punchy, cohesive identity that spanned every touchpoint — from nationwide in-store activations to e-commerce and social.
The brand book covered strategy, tone of voice, and visual direction — giving the team everything they needed to make the campaign explode off the shelf (and the screen).
Team Creative Directors: Eli Vasiliou & Ross Taylor
Creatives: Andrea Vergara & Michael Venner
Design Director: Jess Leonard