Portfolio
Portfolio
Lam Research is a leader in semiconductor tech, constantly pushing how small — and powerful — technology can get.
Working with the Iris Chicago team, I helped develop rebranding concepts that celebrated the power of small things — both literally and creatively. Inspired by the shimmering colours of their materials and the clean precision of scientific journals, the new visual identity highlights how countless tiny details come together to create groundbreaking innovation.
It’s a brand built on the belief that the smallest parts often make the biggest impact.