Samsung Flip Park

Design Direction and design production
Samsung Flip Park was a 17-day brand experience in Shoreditch that brought British skate culture to life—designed in collaboration with Samsung and Skateboard GB. Built around the Galaxy Z Flip5, we had 6 weeks to design and build a skatepark turning an abandoned lot into a into a cultural platform, blending design, sport, and tech to position the device at the heart of the scene.

I oversaw and directed the development of the visual identity for Flip Park. The design strategy is inspired by the Korean concept of Tuhon—“the guts to try.” The system was designed to bring to life the dynamic spirit of skateboarding, visualising perfection through repetition.

DESIGN
Jess Leonard, Filipe Alonso, & Joe Stone

CREATIVE
Filipa Mauricio & Michael Boszko

All A digital voice for a legendary music patron - Jack Daniels The small is just as big as the big - Lam Research An ad that looks so good you can smell it - Original Source Bringing balance and warmth to a human centered business - Interface Bringing big personality to a big brand - CF Entering the flow state - Wacom Flip the Future: A Skatepark Inspired by the Iconic Samsung Flip - Samsung Flip Park Choose your favourite - Starbucks Permission to be curious - Red Rock Deli Taste Space Introducing luxury to a humble chocolate bar - KitKat Chocolatory A relaunch for nostalgic lolly lovers - Allen's Lollysmiths A new category in lending - MoneyPlace Capturing the feeling - F1 Grand Prix Changing conventions in the Catholic Church- Voices of Faith Rebrand

A digital voice for a legendary music patron - Jack Daniels The small is just as big as the big - Lam Research An ad that looks so good you can smell it - Original Source Bringing balance and warmth to a human centered business - Interface Bringing big personality to a big brand - CF Entering the flow state - Wacom Flip the Future: A Skatepark Inspired by the Iconic Samsung Flip - Samsung Flip Park Choose your favourite - Starbucks Permission to be curious - Red Rock Deli Taste Space Introducing luxury to a humble chocolate bar - KitKat Chocolatory A relaunch for nostalgic lolly lovers - Allen's Lollysmiths A new category in lending - MoneyPlace Capturing the feeling - F1 Grand Prix Changing conventions in the Catholic Church- Voices of Faith Rebrand